Switch: How to Change Things When Change is Hard
Authors: Chip Heath & Dan Heath
Published: February 2010
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
- 20 Minute Summary (Link)